Home » Global Capital, Local Culture: Transnational Media Corporations in China by Anthony Y. H. Fung
Global Capital, Local Culture: Transnational Media Corporations in China Anthony Y. H. Fung

Global Capital, Local Culture: Transnational Media Corporations in China

Anthony Y. H. Fung

Published July 23rd 2008
ISBN : 9780820495019
Hardcover
208 pages
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 About the Book 

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the authors ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros.MoreThis book examines the way transnational media companies have entered the Chinese entertainment market. Based on the authors ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacoms MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.