Home » French for Marketing: Using French in Media and Communications by R.E. Batchelor
French for Marketing: Using French in Media and Communications R.E. Batchelor

French for Marketing: Using French in Media and Communications

R.E. Batchelor

Published January 28th 1998
ISBN : 9780521585002
Hardcover
350 pages
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 About the Book 

Offers a practical approach to the French of media and communications. Written entirely in French, the text aims to increase the students awareness of the special kind of language needed for marketing in the French-speaking world. The method focusesMoreOffers a practical approach to the French of media and communications. Written entirely in French, the text aims to increase the students awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposs, debates and written exercises. Part One deals with the world of advertising while Part Two looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.